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About Wy10®

Wy10® is famous for its research in dental bleaching and turning innovative ideas into products. Combining German quality and British research, Wy10® provides the most effective whitening solutions on the market.

Why Wy10®?

Made by Dr Wyman Chan

Former Harley Street dentist turned teeth whitening mogul to the stars, Dr Wyman Chan hung up his drills in 2002 to focus on making our pearly whites whiter. Since then, he has accumulated a host of patents, awards and accolades for creating safe and pain-free bleaching techniques and products, which have been adopted by thousands of dentists worldwide. Not to mention a PhD in teeth whitening.

Get results

The patented Wy10® Teeth Whitening System has a 98% success rate at achieving a Vita shade B1.


Stay safe

Wy10® gels are slightly alkaline at the point of use and therefore harmless to the enamel.

No pain, just gain

The patented Wy10® system gives exceptional whitening results minus the sensitivity.

Don’t quit

With the patented Wy10® system, patients don’t even need to modify their diet.

Affordable quality

The company houses a laboratory dedicated to making nothing but bleaching trays. Experienced dental technicians assess subtle details taken from impressions, designing and producing the custom-made trays.

Since 2000, our laboratory has been using the finest materials from Erkodent to create the highest quality trays for tens of thousands of dentists at an affordable price.

Dentists’ choice

This system is trusted by tens of thousands of dentists worldwide.

Happy patients, happy practice

Our dentists whiten more teeth than other dentists because they know their patients will be happy at the end of the treatment.

Company Timeline


1984 – Dr Wyman Chan London established initially as a dental clinic in Soho, the beating heart of the London theatreland

1986-2000 – Established seven dental clinics in London, Surrey and Kent

1991 – Started offering home teeth whitening treatments to patients to three wholly owned London clinics

1997 – Started offering In-Office teeth whitening treatments

2000 – Spotted burgeoning demand for teeth whitening treatments

2001 – Imported teeth whitening products from Discus Dental, California, USA for internal supply to our seven clinics

2002 – Dr Wyman Chan London (formerly known as Smile Studio® London), the 1st dedicated teeth whitening clinic in the UK was launched at Shaftesbury Avenue, London

2002 – Perfect Trays® were developed

2003 – Named distributor for Discus Dental, USA, selling teeth whitening products to UK dentists

2003 – Selling Perfect Trays® to UK dentists

2004 – Began innovating our own teeth whitening products and many patents filed

2004 – Applied for China FDA Medical Device license for ‘Made in China’ Wy10® product

2006 – Commercialised our products with Wy10® brand, replacing those imported from Discus Dental, USA. Wy10® products were made in Germany

2006 – Launched Get2smile® with an eye on the OTC market

2008 – Five UK patents granted:

UK Patent GB2438308 'Teeth Whitening Compositions' granted.

UK Patent GB2416309 'Teeth whitening' granted.

UK Patent GB2416310 'Trays for dental use' granted.

UK Patent GB2416311 'Method and apparatus for whitening teeth’ granted

UK Patent GB2445298 'Trays for Dental Use' granted.

2009 – China FDA granted Medical Device license to ‘Made in China’ Wy10® product

2009 – Wy10® product was launched in China via distributor

2010 – Applied for China FDA Medical Device license for ‘Made in Germany’ imported Wy10® product

2011 – UK Patent GB2469956 'Method and apparatus for whitening teeth’ granted

2011 – US Design Patent US D636, 877S granted

2012 – Get2Smile® won a Harper’s Bazaar award for ‘best teeth whitener.’

2014 – China FDA Medical Device license granted to ‘Made in Germany’ imported Wy10® product

2014 – Exported Wy10® products to China and selling via distributor

2014-2020 – Thousands of dentists in China using Wy10® products

2020 – Developed DWC3® and DWC8®, which are marketed as non-irritation to the gums with zero sensitivity to the teeth

2020 – Installed full manufacturing facility with semi-automation ability in Soho, Central London. Current manufacturing capacity is 30,000 syringes per month

2021 – Developed Magic16 and Super10 teeth whitening products

2021 – China FDA granted non-Medical Device licenses to DWC3® and DWC8® teeth whitening products to be sold in China

2021 – Products are used by 10s of 1000s of dentists worldwide

Dr. Wyman Chan, BDS (Lond.), LDS, RCS (Eng.), IADFE, PhD is a clinical and research dentist with special expertise in the field of teeth whitening.

Over the last 25 years, he has worked with all major home and power whitening systems. His PhD research led to nineteen UK, EU, US and Chinese patents.

Through his research and experience of treating over 20,000 of patients, Dr. Wyman Chan has discovered some important phenomena in the texture of teeth and harnessed them to establish some important protocols and metrics that have contributed to improving the safety and efficacy of teeth whitening processes. He has published some important hypotheses in teeth whitening processes, which have helped to evaluate the texture of the enamel of the structure of the teeth. He is well credited as the inventor of the painless teeth whitening techniques and products including Perfect Trays, DWC3® and DWC8®.

Dr Wyman Chan is an Associate Professor and Senior Clinical Teacher at COMD, BPP University in Birmingham since 2016 and was a Clinical Associate Teacher at the Institute of Clinical Education, Warwick Dentistry, University of Warwick from 2010 to 2016. He has trained thousands of dentists in how to whiten teeth safely, painlessly and effectively. He also regularly publishes his work in eminent dental journals and peer reviews for the British Dental Journal (BDJ).

Dr Wyman Chan
Dr Wyman Chan

BDS (Lond.), LDS, RCS (Eng.), IADFE, PhD
GDC No. 55134

Wyman Chan adheres to the strict guidelines governing the profession under strict guidance from the General Dental Council (GDC) "Standards for Dental Professionals".

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